Search Engine Optimisation

Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.
Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic.
There are also various other listings that can appear in the Google search results, such as map listings, videos, the knowledge graph and more. SEO can include improving visibility in these result sets as well.

Search Engine Optimisation can:

  • Increase your website’s visibility in Google rankings with relevant keywords
  • Grow organic traffic to your website with an increase in conversions
  • Connect with your audience at various stages of their engagement with your brand through relevant content


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