A Logo is a design symbolizing one's organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized also called logotype. The logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.

The design and development of a business logo are important. If you rush into preparing a logo, you may regret it and want to make a change down the road. The problem with this is that you can confuse customers and take away from the advantages of having a logo.